2017 Presenter/Designer Info:
Kevin Ylvisaker AIFD, PFCI — sponsored by Teleflora
Kevin Ylvisaker AIFD, PFCI is a freelance designer with his company KLY Floral International. He comes to the floral industry with a background in art that includes a concentration in sculpture and weaving and has been in the floral industry for more than thirty eight years.
Kevin is a certified member of the American Institute of Floral Designers (AIFD) and is a Past President of AIFD. He is a member of PFCI, the Professional Floral Communicators International and is a Past President of the Wisconsin and Upper Michigan Florists Association (WUMFA).
Kevin is a Teleflora Education Specialist presenting design programs and classes around the country. He is an Oasis Design Director with Smithers Oasis where he works on their IDEA magazine and their IDEA channel videos. He also works with Accent Décor, designing their showrooms and producing designs for their catalogs and their “T2” video series.
Kevin has designed and judged across the country for garden clubs, wholesale houses, state associations and floral organizations. He has presented at several of the Art In Bloom weekends as a guest speaker and judge and was a presenter at the 2011 Newport Flower & Garden Show “Entertaining Newport Style” in Newport, RI. Internationally, Kevin has presented design programs and taught classes in England, Ireland, Japan, Taiwan, Singapore, Canada and Puerto Rico.
Kevin was a member of the Design Team for the inauguration of President George Bush Sr. in Washington, DC 1989 and was a Design Team Captain for the inauguration of President Bill Clinton in 1993, also in Washington, DC. In 1997, Kevin was honored to be a judge for the Tournament of Roses Parade in Pasadena California and, in 1999, was a member of the floral design team for the Fiesta Float Company.
He has worked on both the current Teleflora Selection Guide and the Teleflora Wedding Guide and has been featured in Teleflora’s Flowers& magazine on numerous occasions.
Jackie Lacey AIFD, CFD, PFCI — sponsored by BloomNet
With more than 25 years of experience and ownership of shops in Tennessee, Texas and South Carolina, Jackie Lacey possesses an extensive background of design, education, and the retail floral market. Formally holding the position of Vice President and Wedding & Event Specialist for a retail floral corporation, Jackie now utilizes his experience to provide education and instructional design programs, market showroom set-up, private consulting, and design and event planning.
Jackie’s experience and a strong passion for sharing his broad knowledge were the driving forces behind the demand of continued growth and education through multiple stage presentations for state floral associations and industry leaders in education such as Smithers-Oasis, John Henry Company, and primarily the lead design instructor of BloomNet’s Floriology Institute in Jacksonville, Florida.
His design experience for national industry leaders, corporations, and collaboration in the development of pictorial and written publications is a testament to Jackie’s knowledge and expertise. His extensive travels across the United States and internationally allow designers from all backgrounds to interact with and benefit from their time with Jackie to perfect their craft.
Renato Cruz Sogueco
Business Instructor at Floriology Institute — sponsored by BloomNet
Renato serves as lead business educator at the Floriology Institute and Vice President of Digital Strategy at BloomNet where he develops digital products and services for network florists, and oversees the online brands and initiatives for BloomNet, NAPCO, World Flowers and the Floriology Institute. He is the former Chief Information Officer (CIO) at the Society of American Florists (SAF) where he invested 20 years helping floral businesses adopt innovative technologies to thrive in the digital marketplace leveraging social media, search engine optimization, online advertising, shop automation and mobile. He is a frequent speaker at industry events sharing his expertise, writes a regular column in Floriology magazine and blog, and stays current of the latest technology, e-marketing and consumer trends that will impact floral business.
Deborah De La Flor AIFD, PFCI
FTD Education Consultant — sponsored by FTD
Deborah De La Flor’s talent, innovative style and passion for flowers have made her a world-renowned floral designer. For more than 30 years, her passion for flowers has taken her around the world and allowed her to share her love for the floral industry through design presentations, seminars, competitions and commentary.
Deborah’s ability to anticipate and influence the latest floral trends has led to her consulting for some of the biggest names in the floral industry. Her vast knowledge, down-to-earth demeanor and infectious enthusiasm make her a sought-after presenter for floral industry events. Deborah has also added AIFD Certified Floral Evaluator/Judge to her long list of accomplishments. She is the author of the floral design book Florsages: The Art of Floral Body Design.
Her many accolades include Florida State Designer of the Year and winner of the FTD Great Masters Design Competition. Most recently, Deborah had the honor of serving as a judge for the 2015 Interflora World Cup in Berlin, Germany. She was a featured presenter at the 2012 AIFD National Symposium, and she was inducted into the Professional Floral Communicators International (PFCI) in 2006. Deborah represented the United States at the Interflora World Cup in Melbourne, Australia, in 2004. She was also the first runner up at the FTD America’s Cup finals in 2000 and was inducted into the American Institute of Floral Designers (AIFD) in 1996. Deborah has owned De La Flor Gardens in Fort Lauderdale, FL, for more than 25 years.