# of years owning this shop:
# of years Designing:
# of years in the AFA:
1) How did you become a shop owner?
2) Are you also a designer?
3) What is your most memorable experience as a shop owner?
4) What is a unique challenge you face being a shop owner?
5) What is your advice to someone interested in owning a shop?
6) What are your thoughts on continued education?
7) What are your thoughts on certification?
8) What are your thoughts on floral competition?
9) Who are your designer idols? Why?
10) Are there floral shops that you have visited that you really admire? Why?
11) Where do you see yourself in 10 years?
12) What do you hope for the floral industry in the future?
13) If you could change something in the floral industry, what would it be?
14) If you could change something about yourself as a shop owner, what would it be?
15) What is the most rewarding aspect about owning a shop?
16) What is your best seller (flowers, gifts, etc)?
17) Do you offer classes in your shop? Why or why not?
18) What do you wish you knew as a shop owner, but don’t?
19) What (item, product, etc) are you interested in providing or selling in your shop but haven’t yet?
20) If you had one wish come true as a shop owner, what would it be?
21) What do you like most about your town as it applies to your shop?
22) Is there something you would like to add that was not covered here?
23) Why do you belong to the AFA?
24) What do you like the most about the AFA?
25) If you could change something — good or bad — about the AFA, what would it be?