Presenter/Designer Info

2019 Presenter/Designer Info:

Todd Smith and Charlie Groppetti AIFD
— sponsored by Park Hill Collection

Todd Smith and Charlie Groppetti are the founding owners of The Park Hill Collection based in Little Rock, Arkansas. Along with co-owner, Herren Hickingbotham they have built Park Hill into a leader in the furniture and gift industries offering life-style design elements for the home from Furniture, accessories,
lighting and flowers as well as gifts for giving.

The line reflects vintage-inspired pieces that are recollections from their childhoods growing up on rural farms that are recreated for today’s living. Park Hill has award winning showrooms in the Atlanta, Dallas and Las Vegas markets. Both designers Have years of experience in the floral industry and find inspiration for many items in the Park Hill Collection by growing flowers and living on their small farm located in Vilonia, Arkansas. Todd worked as a designer at Tipton Hurst, Little Rock and Charlie, a member of AIFD, American Institute of Floral Designers, owned a shop in California for nearly 20 years. Both started Park Hill Collection in 2007 after years of spontaneous trips in an old flower shop van, resulting in a collection of charming American
primitives and rural European antiques.

While out collecting, they rediscovered their country roots, returning to the homesteading days of Grandparents who could craft wonders from any ingredient, whether it was culinary, cloth or cutting. These collected items became the inspiration to Launch the Park
Hill Collection. With this presentation for the Arkansas State Floral Association you’ll experience what happens when Park Hill Collection items are combined with home-grown, collected and commercially sourced flowers and botanicals.


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Renato Sogueco AAF, PFCI
— sponsored by BloomNet

Renato is BloomNet’s Vice President of Digital Strategy and Education. He develops digital products and services for BloomNet florists and oversees the online brands and initiatives for BloomNet, NAPCO, World Flowers and the Floriology Institute, BloomNet’s education center.

He is the former Chief Information Officer (CIO) at the Society of American Florists (SAF) where he invested 20 years helping floral businesses adopt and thrive in the digital marketplace by leveraging innovative technologies such as social media, e-commerce, online advertising, shop automation and mobile. He also is a frequent speaker at industry events sharing his expertise and knowledge of the latest technology, e-marketing and consumer trends that will impact floral business.


Kevin Ylvisaker AIFD, PFCI
— sponsored by Smithers Oasis

Kevin comes to the floral industry with a background in art that includes a concentration in sculpture and weaving. He has been in the floral industry for more than forty years> Kevin is a freelance designer with his company KLY Floral International. He offers design shows, trend consulting and personal tutored in store design programs.

He is an OASIS Floral Product’s Design Director creating designs for shows, Smithers-Oasis IDEA Magazine, advertisements and OASIS IDEA channel on YouTube. Kevin has also worked on product development and color palettes for Smithers-Oasis. He is a Teleflora Education Specialist presenting design shows and classes around the country. He has worked on both the current Teleflora Selection Guide and the Teleflora Wedding Guide. Kevin has been featured in
Teleflora’s Flowers& Magazine numerous times. He has worked with Accent Décor to produce designs for their catalogs, their “T2” video series and set up their showrooms across the country.

Kevin is a certified member of the American Institute Of Floral Designers (AIFD) and is also a Past President of AIFD. He is a member of PFCI, the Professional Floral Communicators International. Kevin is a past President of the Wisconsin and Upper Michigan Florists Association (WUMFA). Nationally he has designed and judged across the country for garden clubs, wholesale houses, state associations, floral organizations and floral wire services. He has presented at several of the Art In Bloom weekends.

Kevin was a member of the Design Team for the Inauguration of President George Bush Sr. in Washington DC 1989. He was a Design Team Captain for the Inauguration of President Bill Clinton in 1993 also in Washington DC. He has presented international design programs and taught classes in England, Ireland, Japan, Taiwan, Singapore, Canada, Puerto Rico, Poland and Russia. Kevin was honored to be a Judge for the 1997 Tournament Of Roses Parade in Pasadena California. In 1999 he was a member of the floral design team for the Fiesta Float Company.

If he gets free time he enjoys his hobby of creating fused glass art and jewelry.

David Powers AIFD, CFD
— sponsored by Teleflora

David has been in the floral industry for over 37 years. During that time, he designed, managed, and owned his own flower shop. He also served as a freelance designer in multiple flower shops.

David has continually worked on improving his floral design ability and his knowledge of the principles and elements of floral design. David has been a member of the American Institute of Floral Designers for over 25 years and has built a great understanding of the importance of education in our industry. He has also served on the Board of the Southern Region of AIFD and has held every position up to and including Regional President.

During David’s career, he has presented design programs at numerous wholesale florists all over the country, teaching designers how to work smarter, not harder. He has also been a regular presenter for The National Garden Club and many of their chapters. David also teachers floral design and care and handling at Anne Arundel Community College in Maryland. He also was on the design team for the Oscars for 3 years.

David was also a deisgner in 2013 for the Asia Pacific Economic Cooperation with President Obama in Hawaii. He has a wide spectrum of experience, including designing flowers for the Tournament of Roses parade floats designing for Fiesta Parade Floats for 6 years. He has worked closely with Teleflora on occasional photo sohots and has designed florals for the annual unit president’s meeting for 9 years.

David is now working for Potomac Floral Wholesale in Silver Spring MD. He has been there for over 11 years and loves the pressure of getting flowers shipped in from all over the world for his customers. He still constantly attends local and national floral events to keep up with floral trends and design styles.

Ian Prosser AIFD, AAF, NDSF, PFCI
— sponsored by FTD

Queen Elizabeth.  Grace Ormonde. Tom Cruise.  Katie Holmes.  John Lynch.  Kirstie
Alley. Ian Prosser’s list of accolades and achievements, as well as the list of celebrities he counts as clients, runs long. Ian approaches each event with the utmost creativity and care, making him one of the most sought-after floral designers in the world.

Ian began his career more than 30 years ago and he has owned successful floral shops in both Scotland and Tampa, FL. His current business, Botanica International Design Décor Studio in Tampa, FL, designs events on the international stage. In 2012, he established Ian Prosser Productions, expanding his design division for creative events.

Ian’s most recent achievements include being named the recipient of the 2012 Paul Ecke Jr. Award by the Society of American Florists (SAF) and receiving the 2011 Wedding Innovator of the Year Award by Rockstar Wedding Planner. In 2010, Ian was awarded Designer of the Year at the Event Solutions Spotlight Awards and he won the prestigious Sylvia Cup at the 2007 SAF Convention. Also in 2007, Ian was inducted into the Professional Floral Communicators – International (PFCI). Ian’s most prized successes include invitations by SAF to serve as the Floral Design Chairperson for the second inauguration of President George W. Bush and to design the inaugural decorations for President Bill Clinton.

Ian was inducted into the American Academy of Floriculture (AAF) in 1994 and the American Institute of Floral Designers (AIFD) in 1992. He has also been a featured presenter at AIFD National Symposia. Ian earned his National Diploma of the Society of Floristry, the highest European honor in floral design, and was the youngest person to receive the honor of Floral Designer of the Year in Scotland.

Ken Senter AIFD
— sponsored by AIFD South Central Chapter

Ken started in the floral industry with a degree in Floriculture from Texas A&M University in 1975. Shortly after he open “The Senterpiece” in College Station, Texas and became a member of AIFD in 1978.

Over the past 40 something years, Ken has worked in all aspects of our industry. He has owned retail shops, managed a wholesale house in Houston and worked for a Miami based importer. Currently, Ken and his wife Donna, also a member of AIFD, own and operate “The Senterpiece, a wedding and event company” in Houston, Texas.

Ken has designed and commented on programs all over the United States, Mexico and Canada. While living in California, Ken’s designs were constantly featured in Herb Mitchells magazine “Design with Flowers”. In 2015 He was a featured designer for the National AIFD Symposium in Denver, Colorado. Recently, he has twice been invited to design in the flower shop located in the White House.

A few highlights of Ken’s career have been, he was chosen to represent the United States as a competitor for the Gateway to the Americas Cup held in Vancouver, Canada. This past year he was invited back to the Gateway to the Americas Cup to be the United states Judge. Ken stays very active in our industry, serving as an evaluator for the PFDE testing, serving on the National Membership team of AIFD and is the Past President of our South-Central Chapter of AIFD. This
July he will be installed on the National Board of AIFD as a Director at Large.

Kebbie Hollingsworth AIFD, CFD
— sponsored by Amy’s Orchids

Kebbie Hollingsworth, AIFD, CFD gained her certification from the American Institute of Floral Design in 2002. Kebbie is passionate about the floral industry, fresh flowers and design. She was chosen as one of 10 designers to work on the John Henry series of floral guides. She is co-creator of the original John Henry Prom Book.

Kebbie was owner and lead designer for 20 plus years in her own event and wedding business with clients such as NFL Football players, Chef Robert Irvine of the TV show Wedding Impossible, as well as, brides from all walks of life. She has contributed to many floral publications and has had her designs published in Fusion Flowers (A European floral magazine.)

As the sales manager of Amy’s Orchids, she now focus’s her attention on helping designers and flower shop owners enhance their business and the floral industry; by teaching hands on classes and by providing fresh cut orchids direct from the farm.

Chris Norwood AIFD, CFD, PFCI

Chris Norwood, AIFD, CFD, PFCI serves as Vice President of Floral Operations at Tipton Hurst, Arkansas’ largest and oldest florist. Chris has served as the National President of the American Institute of Floral Designers, as well as the past CEO and Chairman of the AIFD Foundation. He was recently recognized as a Fellow to the Institute for his dedication to the floral industry. He currently serves as the president of the Arkansas Florist Association and the AIFD Foundation.

Chris has made numerous presentations at floral conventions nationwide on wedding and party design. He was most recently recognized by the Society of American Florists as a Professional Floral Communicator. His work has been featured in Flowers & Florist’s Review, and many wire service publications. National publications have included Southern Accents and Veranda. On the local level, Chris is featured weekly on KATV Good morning Arkansas. Chris was recently recognized as the Best Event Planner in Sioreé and Inviting Arkansas.

Chris is very active in community affairs in the Little Rock area, and has worked with the Arkansas Cancer Research Center, the American Heart Association, Alzheimer’s Arkansas, and the Arkansas Symphony Orchestra. Chris often says how lucky he is to be able to do something he loves and be so successful
at it. He credits his success to having such a supportive group of people surrounding him, including his staff and most importantly his loving family. He and his wife, Renee, are extremely proud of their children, daughter Sydney, son-in-law Lance, son Andrew, daughter-in-law-Ashley. His whole world stops with his beautiful grandchildren Brooklyn and Henry.

Jodi Duncan AIFD
— sponsored by Design Master

Jodi Duncan, AIFD was born with a lifelong love of flowers. At 5 years old, she was gathering flowers from the family landscaping, much to her mother’s dismay. By 7 years old, she was frequently found at her neighborhood florist. At the age of 15 she landed her first job in a flower shop, and by 19, she owned that very shop. Today she maintains an exclusive storefront design workshop and studio, by appointment only, where she and her talented staff style interiors and events for a few favorite clients.

Her Socialjodi company is a consulting agency. She and her talented team provide creative direction, marketing, social media, product development and merchandising for companies in the floral industry, most notably, Design Master and Passion Growers. Her 29 year floral journey has continued to bring recognition at the state, national and international level. She is a dynamic speaker for both workshops and shows. She was inducted into the illustrious AIFD in 2008. As a fierce competitor, she won awards with the Illinois State Designer of the Year, NAFA National Designer of the Year, Southern Retail Floral, The Lincoln Cup, and was the Mayesh Design Star for 2013.

Jodi is also a TED talk speaker, and her “FlowerPowered” video can be seen on the TED YouTube channel. She has also participated as a guest designer at The White House. Yes, THAT White House. Having international appeal, she was invited by Fusion Flowers magazine to be in their annual Weddings issue, shot on location in Scotland. While in the UK, Jodi was the official press correspondent for Fusion, where she live-tweeted the Royal Wedding of Prince William and Kate Middleton, Dutchess of Cambridge. Her article “An American in London”, a design perspective on the wedding, was also published in Fusion Flowers. While in London, she spent time in freelance design with Neill Strain Floral Couture of Harrod’s fame, as well as practicing her British accent.

Married for 28 years (to the same fabulous man!) she loves life on the very rural prairie of Southern Illinois with her husband, 2 daughters, a granddaughter,
and a Goldendoodle named Fergus, who has matching hair.

Alan Masters AIFD, CFD
— sponsored by Fitz

Alan Masters AIFD CFD has been designing for 33 years beginning when he was a junior in high school. Starting at a small home town florist in Lufkin Texas he was inspired by Theresa McNeese to become the best and hone his God given talent and skills. In 2013, Alan began competing in design competitions starting with The Texas Cup competition held in Mesquite Texas at the Texas State Florist Convention and placed second out of twenty. In February of 2014 he competed in the Rodeo Cup at the Houston Livestock Show and Rodeo and again placed second, this time out of forty and in April 2014 he placed forth in the Houston cup competition.

Fulfilling a lifetime dream in July 2014, Alan joined 143 other designers from around the world and 5 others from the Houston area, in Chicago, Illinois at the
“Transition, Transformation” AIFD Symposium 2014 where he tested for his accredidation as a Certified Floral Designer and an invitation to join the elite family of designers who are AIFD. Alan and 69 of those designers were invited to join AIFD and were inducted in the pinning ceremony in Denver Colorado in
July of 2015. He is the 2015 Houston Cup (Designer of the Year) winner, the 2016 Texas Designer of the Year and the 2016 NAFA Designer of the Year, winner of the Innaugural Jim Johnson cup and the 2017 Louisiana Designer of the Year.

In February of 2017 Alan was invited to design in the Rotunda at the Texas State Capital building along with five other designers each interpreting one of the six flags that have flown over the state of Texas. He currently serves on the Teleflora South Texas Unit Board and as President of the Allied Florists of Houston. Alan has a new found passion for education as he currently teaches floral design to ninth through twelth grade students at the Career and Technical High School in Pasadena Texas.

Melinda Mayo, KATV

Melinda Mayo has been part of the Little Rock television market since 1987, working both behind and in front of the camera. She is currently the morning meteorologist for KATV’s Daybreak show and co-host of Good Morning Arkansas. It is on the GMA program where Melinda has done floral segments with Tipton Hurst’s Chris Norwood for nearly 20 years. She is a native of Pine Bluff, Arkansas, and feels blessed to have been able to work in television in her home state, waking up Arkansans for over 30 years.