SCHEDULE OF EVENTS

66th annual AFA Convention: Aloha Arkansas


Thursday, August 16

12 – 5pm : Flowers and supplies arrive. Committee chairpersons arrive to process and setup

6pm : President’s Reception. Everyone welcome! — Presidential suite at Embassy Suites


Friday, August 17

7am – 5pm : Move-in for Exhibitors, Staff and Vendors — Convention Center, Hall A

8am : Arkansas Cup contestants meet and compete — Convention Center, Hall C

8am : Mid America Cup contestants meet and compete — Convention Center, Hall C

1pm – 4pm : Registration desk open

6pm – 8pm : Buffet dinner — Convention Center, Hall B

6:30pm – 8pm : Design Outside the Lines, A Fresh Look at Everyday
Sponsored by Bloomnet featuring Jackie Lacey AIFD, CFD, PCFI, Stacey Carlton AIFD, CFD, and Renalto Sogueco

Description: We all have our go to design styles that are our comfort zone. But we also climb back into the box when we are rushed or busy. Enhance your skill set and boost your creativity with fresh concepts for unique and effective everyday designs. From quick and easy techniques to upgrades to the classics, Stacey will demonstrate how to set yourself apart and inspire your clients with artistic daily designs.

8pm – 10pm : Moonlight Madness — Trade Market and Vendor preview — Convention Center, Hall A


Saturday, August 18

8am : Vendor appreciation breakfast — Trade Market Food Court, Convention Center, Hall A

9am – 4pm : Registration desk and Reserve Banquet seating open

9am – 10:30am : Hands-On Class — Making a Ruscus Lei (wear this to banquet!) — Instructors Melanie Pentecost AIFD, CFD, AMF and Alison Hobson AIFD, CFD, AMF

11am – 12pm : How to Petal It Forward: Building Visibility For Your Business — sponsored by Society of American Florists featuring Jenny Scala

Conducting a successful public relations and social media campaign involves a lot more than sharing pretty posts. Join Jenny Scala, SAF’s director of marketing and communications, for an in-depth look at the award-winning #petalitforward campaign, its impact on the industry and consumers, and how easy it is to implement a program that generates results.

12pm – 1pm : AFA Board meeting. Everyone welcome! — Convention Center, Hall B

1pm – 2:30pm : Intrinsic — sponsored by Teleflora featuring Darla Pawlak AIFD, PFCI

Description: In this fast pace world of technology and disconnect we find ourselves looking more and more for simplicity, calmness, and a greater need for a relationship with nature. Explore with me the organic nature of design, the healing ways it effects our everyday lives, and how blending cultural traditions and the need to look inward rather then outward is giving us a new appreciation for our craft.

3pm – 4pm : Creating Continuous Social Media — sponsored by Bloomnet featuring Renalto Sogueco

You may already be on Facebook, Instagram, Twitter and/or Pinterest, and investing lots of time and effort in building your brand online. But are you truly maximizing this effort to engage current customers and their social spheres? Renato Cruz Sogueco shares insightful tips on how to create content customers will share, discusses how you need to choose which social media to invest, demonstrates posting best practices and much more.

5:30pm : Board members and Chairmen photographs — Convention Center, Horner Hall

6pm – 6:30pm : President’s Reception and Cash Bar — Convention Center, Horner Hall

7pm : President’s Banquet, Awards and Recognition — Convention Center, Horner Hall


Sunday, August 19

9am – 12pm : Registration desk open

9am – 10:30am : Hands-On Class — Garden to Table, Floral Beauty for Today’s World — Instructor Chris Norwood AIFD, PFCI, AMF

10:30am – 12:00pm : Hands-On Class — Unconventional Bridal Bouquets, Pairing Tropical and Garden Style — Instructor Tanarah Haynie AIFD, CFD

1pm – 2pm : Breathtaking Wedding Bouquets — sponsored by FTD featuring Jacob McCall AIFD, CFD, AAF, FSMD

Description: Other than the bride and groom, the bridal boquuet is the most-photographed piece of the wedding! In today’s market, the ever-evolving bouquet can run the gamut from super simple to over-the-top extravagance. The best way to create a bouquet that is remembered for a lifetime is to listen to what your bride designers. In this program, Jacob will showcase simple and timelessly elegant designs, as well as show-stopping, jaw-dropping bouquets that any bride would be honored to carry down the aisle.

4pm – 8pm : Move-out for Exhibitors, Staff and Vendors — Convention Center, Hall A