SCHEDULE OF EVENTS

67th annual AFA Convention: Southern Soiree — A Floral Social


Thursday, September 5

12 – 5pm : Flowers and supplies arrive. Committee chairpersons arrive to process and setup

6pm : President’s ReceptionEveryone welcome! — Hospitality Suite


Friday, September 6

8am : Arkansas Cup contestants meet and compete — Silver City Ballroom, East

8am : Mid America Cup contestants meet and compete — Silver City Ballroom, East

12pm – 4pm : Move-in for Exhibitors, Staff and Vendors — Silver City Ballroom, East

1pm – 4pm : Registration desk open

6:30pm : Seersucker Social — Silver City Ballroom, West
Come dressed for the Kentucky Derby! Show off that fascinator or bow tie to win first place!

7:30pm : Stage Presentation/Show — Silver City Ballroom, West
Sponsor: Park Hill
Featuring: Charlie Groppetti AIFD and Todd Smith

With this presentation for the Arkansas State Floral Association you’ll experience what happens when Park Hill Collection items are combined with home-grown, collected and commerically sourced flowers and botanicals.

9pm – 12am : Hospitality Suite open


Saturday, September 7

7:30am – 9am : Hands-On Classes
1) Designing with Orchids
Sponsor: Amy’s Orchids
Featuring: Kebbie Hollingsworth AIFD, CFD

Learn how to design using amazing orchids from Amy’s Orchids! Care and handling tips as well.

2) Designing Body Flowers
Sponsor: Fitz
Featuring: Alan Masters AIFD

Beginning with one of the beautiful Fitz bracelets, attendees will learn a quick and profitable corsage design that will wow their customers.

9am – 4pm : Registration desk and Reserve Banquet seating open

9:00am – 10:00am : Be A Social Media Ninja — 20 Social Media Skills You Need to Grow Your Customers and Business
Sponsor: BloomNet
Featuring: Renato Sogueco AAF, PFCI

Do you think you have a good working knowledge of Social Media but are looking for those true Ninja skillz to blow up your brand with customers, gain new ones and help drive online sales?

Floriology powered by BloomNet business instructor, Renato Cruz Sogueco, AAF, PFCI, is ready to show you how to maximize every post through strategic tagging, suggest proven and engaging post topics, how to leverage video, boosting posts (paid ads), and more at this interactive session.

Bring your smartphone as you will follow along and use these new strategies on the spot as Renato will demo best practices on screen. Focus will be on Facebook, Instagram and Pinterest.

10:30am – 11:30am : Meet the Mid-America contestants!

11:45am : AFA Board meeting — Everyone welcome!

1pm – 2:00pm : Vendor Showcase — Silver City Ballroom, West
Featuring: Chris Norwood AIFD and Melinda Mayo, KATV

Chris Norwood will present various goods and services from our vendors in the trade market. Want to see a vendor’s container arranged with flowers? Interested in learning about a specific vendor brand? This is your show!

2:30pm – 3:30pm : Holy [Color] Shift!
Sponsor: Design Master
Featuring: Jodi Duncan AIFD

A creative spirit finds delight in color. A clever floral professional finds relief in being profitable & saving money. A creative designer takes it all and makes it divine. A “holy shift”, indeed!

Explore all three with Jodi Duncan, AIFD. Have you ever wished your pinks were a bit peach-ier, or perhaps your yellow a bit more golden? #DesignMaster. Have you noticed those dramatic tinted foliages on the Instagram feeds of the cool kids? #DesignMaster. Ever looked at the flowers in your cooler that are long past their prime and think “there’s money headed to the dumpster…too bad I have to toss it” #DesignMaster.

Sometimes color needs a gentle push, and sometimes it’s fun to drive it right off the cliff. Don’t miss this high energy, profit minded program where we shift not just color, but expectations and profits.

5:30pm : Board members and Chairmen photographs — Silver City Ballroom, West

6pm – 6:30pm : Southern Soiree — A Floral Social
President’s Reception and Cash Bar — Silver City Ballroom, West

7pm : President’s Banquet, Awards and Recognition — Silver City Ballroom, West

9pm – 12am : Dancing to follow dinner — Silver City Ballroom, West

5:30pm – 12am : Hospitality Suite open


Sunday, September 8

9am – 12pm : Registration desk open

7:30am – 9am : Hands-On Classes
1) Designing with Orchids
Sponsor: Amy’s Orchids
Featuring: Kebbie Hollingsworth AIFD, CFD

Learn how to design using amazing orchids from Amy’s Orchids! Care and handling tips as well.

2) Designing Body Flowers
Sponsor: Fitz
Featuring: Alan Masters AIFD

Beginning with one of the beautiful Fitz bracelets, attendees will learn a quick and profitable corsage design that will wow their customers.

9am – 10:00am : Party at Midnight — Silver City Ballroom, West
Sponsor: Smithers Oasis
Featuring: Kevin Ylvisaker AIFD, PFCI

Oasis Floral Foam Midnight Shapes will transform your Soiree, Luncheon or Party into a modern upscale event. Kevin will show the latest shapes of Midnight Foam and the best way to use them for all your needs. From everyday to events you’ll see how to create the latest trends in floral design.

10:30am – 11:30am : Sympathy Tributes — Silver City Ballroom, West
Sponsor: Teleflora
Featuring: David Powers AIFD
Description: coming soon!

12pm – 1pm : Past Presidents luncheon

1:30pm – 2:30pm : Life of the Party — Silver City Ballroom, West
Sponsor: FTD
Featuring: Ian Prosser

“The Life of the Party” showcases party ideas with style. This informative and entertaining program will teach you how to sell a party and how to fashion the look of it, no matter whether you need to trim back your ideas to suit their budget or pump up your ideas to swell the budget.

3pm – 4pm : Floral Trends — Silver City Ballroom, West
Sponsor: AIFD South Central
Featuring: Ken Senter AIFD

Understanding the newest trends in floral design and flowers will enable your business to stay current. It is also a great way to attract new customers. As you prepare your displays, take the time to plan them and set goals. Consumers are more connected today. Our program will focus on three current trends: Wild Root, Urban Jungle, and Kaleidoscope.

4:30pm – 5:30pm : Iron Designer Competition — Silver City Ballroom, West

4pm – 5pm : Wreath competition winner announced — Silver City Ballroom, West

4pm – 5pm : Silent Auction — Silver City Ballroom, West

4pm – 8pm : Move-out for Exhibitors, Staff and Vendors — Silver City Ballroom, East